Alma acquires Medical Nova
We are happy to announce we have completed the first step of acquiring our exclusive Israeli medical aesthetic distributors Medical Nova. This move extends our business outreach and establishes a direct operation in Israel.
About Medical Nova
Medical Nova, established in 2003 is one of the largest medical aesthetic distributors of technology-based devices in Israel. It has a widely spread customer base, from plastic surgeons, dermatologists, general practitioners and beauticians to Medical & Aesthetics clinic chains, SPA and fitness centers. The company is ISO 9001 compliant and all of the products offered in its portfolio are authorized by the Israeli health administration.
Medical Nova not only distributes these products but offers it’s clients base a holistic support system including training, marketing and PR solutions and more.
It has made Alma’s leading brands such as the Soprano ICE Platinum laser a household name for both practitioners and laser hair removal patients in Israel. Medical Nova’s influencer driven marketing strategy has been a huge success story and a model for other distributors in the EMEA region.
You can check out more of Medical Nova’s excellent marketing and activities on their frequently updated official Instagram profile here.
Lior Dayan, Alma Lasers’ CEO on the acquisition of medical aesthetic distributors
“We are delighted to share the news regarding Medical Nova acquisition. Our long-term successful business relationship, Nova’s strong market position in Israel and recent success in launching new products domains, such as Ant-aging injectables (fillers etc), ensures the future success of our direct operation in Israel”.
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